Independent Publishing

Getting Your Book Independently Published

Independent publishing (or self-publishing, as it’s sometimes called) is an exciting and growing trend worldwide, giving authors a wonderful in-road to getting their stories into the hands of readers, no matter where they might be situated. You have full control over your book, from your original manuscript to cover design to typesetting, to production to printing to distribution. And you’ll make money from the get-go.

Getting your book independently published may sound like a daunting task, and you may already be trembling at the thought of where to begin, but it’s an exciting and rewarding journey when you’re partnered with industry specialists who know their stuff. Because I understand the workings of the book world intimately (having worked in the industry since 1991) and because I have spent many years refining and perfecting the art of independent book publishing, I am confident that, by working with me, your finished product will be top-notch, your book will be correctly listed, and it will be given maximum reach.

I can independently publish your book in paperback and e-book on all leading book retail platforms across the world, including Amazon.com, Apple Books, Barnes & Noble, Kobo, Tolino, and Overdrive (among others). Not only will your book be available to the general public, but I will also make sure it’s available to bookshops worldwide that might wish to purchase copies. Interestingly, many authors are unaware that by only making their books available on online retail platforms like Amazon, they’re cutting themselves off sales to the international book trade.

Coming from a bookselling background, I know that bookshops do not like buying independently published books from Amazon because it adds all sorts of problems into the mix. For one, they have to pay for the books upfront (whereas mainstream publishers and distributors offer all sorts of credit facilities); for another, there are the shipping fees; then there is the issue with returns (Amazon is a one-way street); and finally, Amazon doesn’t offer bookshops the magical trade discount that publishers offer them, which means they have to inflate the book’s price before selling it onto the consumer. Essentially, if your book is not available to a bookshop via a publisher, wholesaler, or distributor, it’s not in their catalogue, and you can forget about them placing a special order for any customer who might want a copy of your book. It’s just too much hard work.

The three platforms I recommend authors independently publish on are Amazon KDP and Draft2Digital (which covers sales to the general public), and IngramSpark (which covers sales to the book trade). Having your book published on all three platforms ensures your book is available to the widest audience possible, from private individuals to brick-and-mortar bookstores to online retailers. Each platform is extremely well-geared for any author who wants to follow the independent publishing route.

You’re probably wondering what it’s going to cost you to independently publish your book. I have various publishing packages available to suit your budget, starting at R2 250, all of which include extensive keyword and genre research and competitor analysis.

For me to work with you to independently publish your book, you will need to have the following information and material at the ready:

  • You will need to decide whether you want your book published in e-book format only, paperback only, or both.
  • You will need to decide whether you want to make your book available to the general book trade over and above the general public. This will determine which platforms we will publish on.
  • You will need an ISBN (barcode) for all versions of your book. If you don’t yet have one, I’ll point you in the right direction.
  • You will need to have your book professionally typeset for your paperback edition, and ePub-ready files for your e-book. You will also need a professionally designed full-wrap cover. If you are yet to embark upon this process and don’t know where to begin, please contact Gregg Davies at Gregg Davies Media (gregg@greggdavies.com), and he will quote you on working his magic.

There is still a lot more work to be done once everything above has been decided on and created. I will begin by providing you with a comprehensive publishing information sheet to complete that will cover all our bases. I will also guide you in terms of setting up accounts on the different publishing platforms, as well as setting up a Payoneer account to manage royalty payments if you don’t already have an international bank account.

If the thought of working with a professional to get your book out there into the world appeals to you, and you’d prefer not to cut any corners, please drop me an email at phillipa@phillipamitchell.com detailing your requirements, or complete the form below.

Let’s get you published!

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